In this article we explore the importance of getting your website advertised for free. OK, when we use the word ‘free’ we also take into account that your time is free but at the same time we both know there’s a catch – your time is precious of course, but we will have to write it off as a bad debt!
It is critical for your website to get hits, or to use the non-technical phrase ‘get visitors.’ There are many ways to do this, most involve something which in 2012 is in very short supply, cash. Even with governments printing more and more of the stuff, cash seems to be unable to filter its way into the business account.
So, how do we get your website out there? The simple answer is to get your business noticed by those people whose job it is to report on anything newsworthy, the press. The first steps are simple, and because it’s a win-win for you and your local press, it’s easy too! Go online, find the local press website and look up the business directory. In there you will probably be invited to list your business for free. People looking for your type of services will gravitate to these types of local community online rags.
This achieves some of the main rules in search engine optimization, or SEO, in that your local news website is in a geographic location (your locale) and provided a backlink to your website. Please do not start posting on other town/cities website directories! Search engines will look for town, geographical location and the also state/county when it crawls your website. If you have multiple branches, you need multiple websites serving each branch.
And that is simply your first step to getting your website on the road to success, and without parting with any cash too!
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