General Overview
The Hammerhead CMS (Content Management System) is a very simple to use website creation system. It has taken years to develop to a high standard of stability, intuition and cutting edge technologies. The important thing to remember is that in order to make this worth your investment, you have to invest time to grow your website. This consequently will grow your business and profits.
Highlights:
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SEO – Search Engine Optimization. This is all about optimizing your pages so they are picked up and ranked by search engines such as Google, Ask and Bing. It is becoming more and more important to get this right, and work on it on a regular basis. Competition is fierce; however, the Hammerhead CMS can give you the edge over your competitors. Please take time to read the SEO Primer For Hammerhead CMS Users. We can't stress enough how important this part of your website is.
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Custom Page Layout Editor – When creating new pages you can choose one of 14 templates or 'build your own' with the Custom Page Layout Editor. This option is more versatile and allows greater control of how you want your page to look. With a little knowledge of HTML you can tweak your page with great results. Please read the Custom Layout Editor article for guidance
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Pictures – The standard pictures you want to upload are automatically resized for web optimization. So what does that mean? Have you ever visited a site and the last thing to load is a picture? Probably, I guess. The reason is that the picture is too large and slows down the loading; this also slows down the search engines crawling all over your site and can de-rank you on their results page. Our system can resize rapidly and still maintain a high enough quality for web display.
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Titles – Some of the titles you will want will not fit on the site and make it look like there is a problem. The reason is, is that you really need to keep these short but descriptive. Search engines look for tags, and if they are too long it sees this as cramming (or cheating) so try to keep them down to about 20 characters.
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Pre-Loaded Material – When you first get the PADI WebWrap you will notice that it comes pre-loaded with general information on 67 PADI courses and over 300 PADI marketing images. They will need updating. You must now change them to Visible or non-visible. You will also need to update the photo (if required) and also the content. Make it unique to your services and location. . You must update the URL, Key Words and Web Description. This goes hand in hand with SEO as unique content and relevant naming of URL's helps your ranking in search results
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