Add Content
Adding quality content to your website is one of the most effective ways to promote your services and gain ranking on Search Engines such as Bing, Yahoo and Google. In order to make the content right for the customer and the search engines, you must make it relevant and tweak the SEO correctly.
Keywords are basically what you assume potential customers will type into a search engine when looking for the services you offer. They are mostly a mixture of; services offered or services you specialize in the geographical area these services are offered. Your keywords for any page should appear in the content of that page and make up approximately 5% of your content. Do not add keywords which do not appear in the content.
So if a diver is looking for a instructors course in west coast America they may search for “PADI IDC California.” So if you are writing an article or item for this course you would probably start it of something like this:
Why choose to complete a PADI IDC in California? Well apart from the amazing marine life, laid-back pace of life, great career in diving opportunities and endless amounts of fun, we offer one of the most comprehensive PADI IDC packages not only in the Sunshine State but also the entire USA!
In that very short paragraph you can see there are many keywords & keyphrases which your customers may search for and the search engines will help rank you on too. They are ‘PADI IDC, California, Marine Life, Career in Diving, Sunshine State, USA.’ You will notice that some search terms are made up of multiple words. These are keyphrases and used in just the same way as keywords.
Search engines rate updated content higher than 'stagnant' It is important to update certain content on your website often. A great way to get lots of fresh content on your site is to write a Blog or create Articles. Make sure it has relevant dates attached to it, and also any supporting photos have those same dates, i.e. ‘March 2011 Boulder Reef.’ Search engines now seek out the newest date photos as more important than old out-of-date ones. You can make different Blogs or Diaries.
Please be sure to read the SEO Primer For Hammerhead CMS Users
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